congress / reading room

Marta Białek

The experiment was a success. The formula worked. 24 hours is more than enough to create promising social and cultural projects.

It was an intense 24 hours for all of us! Representatives of nongovernmental organizations worked on creating new social and cultural projects. Divided into five groups, they tackled important challenges such as: the aging society, public space, and the private sector’s social responsibilities. Every minute counted. They had to decide whether they’d rather consult an expert or… get a massage. There were conflicts, tensions, moments of exquisite fun and creative rapture. Their labor was finished at dawn, and its fruits – in the shape of unusual presentations – were shown to the audience of the first “A Soul for Europe” debate.

The conference gathered representatives of the European Parliament’s Committee on Culture, culture scholars, and chairmen of the biggest European nongovernmental organizations, who voted on the best ideas, just like in a TV show.

The first prize (PLN 10 000), funded by the National Audiovisual Institute, was awarded to the GENERATION SWAP project (by Agnieszka Kaim, Joanna Stankiewicz, Joanna Wojtarowicz and Zofia Prysłopska) which aims to provide joint projects for older practitioners of various dying crafts and young designers.

The second prize (PLN 8 000), funded by the Orange Foundation, was awarded to the bold project ARTIST FOR RENT (by Piotr Michalak, Seda Papoyan and Katharina Okulski), which encourages corporate employees to share their office space with artists.

The experiment was a success. The formula worked. 24 hours is more than enough to create promising social and cultural projects. Fingers crossed for their implementation! We’ll keep you posted on their development.

It wouldn’t have been possible without you.

We’d like to thank the National Audiovisual Institute and the Orange Foundation for supporting the winning projects. Special thanks to the experts who shared their input on the participants’ ideas: Maria Adamiec, Edwin Bendyk, Wojciech Burszta, Jadwiga Czartoryska, Jean Pierre Deru, Pius Knussel, Jarosław Lipszyc, Tomislav Medak, Natalia Paszkowska and Marcin Mostafa, Julia Rowntree, Bogna Świątkowska, Emina Visnic, and Yuriy Vulkowvsky.

The Generator was brought to life thanks to the hard work of: Ida Bocian (mistress of ceremonies), Marta Białek-Graczyk (curator), Halszka Janiszewska and Agnieszka Wasiak (production – Lava Films), Anna Piwowar (visual identity and set design), Dorota Borodaj, Karolina Pluta, Agnieszka Salamończyk (group assistants), Agnieszka Burszewska (making of featurette), Roma (volunteer), and Stefan Piwowar (technical assistance).